How we approach segmentation analytics
Expert process explained
Our methodology for audience segmentation blends statistical rigour with industry context. We begin by understanding your business objectives, collecting relevant data, and then applying proven segmentation models. Throughout the process, we emphasise clear communication so you stay informed at every stage. The outcome is a practical, narrative-driven report designed to support sound business decisions.
Meet our analysts
Skilled professionals, collaborative approach
Jessica White
Lead Data Analyst
Master of Data Science University of Sydney
MarketView Analytics
Key skills
Methods
Certifications
Jessica has over a decade of analytics experience, focusing on data segmentation for retail clients.
Jessica’s expertise lies in uncovering key segments from large datasets and presenting findings in a clear, engaging manner for diverse stakeholders.
Angus Miller
Audience Strategist
Bachelor of Business Analytics Monash University
Insightful Pty Ltd
Key skills
Methods
Certifications
Angus develops actionable segmentation frameworks with a strong focus on business outcomes.
Angus bridges the technical and practical aspects of segmentation, ensuring client objectives translate into effective project results and recommendations.
Priya Desai
Senior Reporting Specialist
Master of Business Statistics University of Melbourne
Data Insights Group
Key skills
Methods
Certifications
Priya crafts visualisations and reports, translating complex data into accessible, narrative outcomes.
Priya combines a careful approach to data visualisation with an ability to turn insights into meaningful reports that align with business strategies.
Nathan Carter
Research & Insights Manager
PhD in Market Analytics Australian National University
Analytix Consulting
Key skills
Methods
Certifications
Nathan oversees project delivery, ensuring research quality and contextual alignment with client needs.
Nathan’s research leadership ensures every segmentation project is robust, methodical, and achieves a balanced, client-driven outcome.
Our step-by-step segmentation process
We follow a collaborative process that begins with your objectives, gathering relevant data, and applies best-practice models for clear, business-focused results. Communication is prioritised throughout every engagement.
Review project objectives together
Identify and collect relevant data sources
Apply segmentation models and validate results
Translate findings into actionable reports
Present clear recommendations for next steps
Compare segmentation approaches
| Feature | fyrophjorkai Standard | Industry Benchmark | Custom Solution |
|---|---|---|---|
| Depth of analysis provided | Comprehensive | Moderate | Tailored |
| Level of reporting detail | Narrative-driven | Summary | Business-specific |
| Industry context included | Yes | Optional | Extensive |
| Level of stakeholder involvement | High | Medium | Custom |
| Format of final delivery | Comprehensive report | Summary slides | Flexible |